A start-up without a strategy is like a journey one doesn’t have a map for.
So the aim of our today’s blog post is to share some tips that can guide you to start your company on the right track.
Choose your targeted audience. Don’t try to please everyone as this is the road leading nowhere. Icebergs don’t freeze overnight and you don’t have to be for everyone immediately. Start with something smaller, focus, and then broaden later. By the way, Facebook once was for students at specific universities, and look what is happening now. We, our teen kids, moms, dads and even grandparents have their Facebook accounts. This is a bright example of the right focus.
2. Social media
Direct interaction with your current and potential customers via social media is one of the most valuable techniques for initiating a movement over your product or business. This method is cheap, if not free, yet rather efficient. Creating your brand through one-to-one interaction is a good practice that will pay off in the long run without fail. -
3. Quality content
Interesting, helpful content is the foundation for building a good social media engagement. Be sincere with yourself when generating it. Answer yourself a question: “Is my content really share-worthy?” Give users the reason to visit your website; quality content is a good one.
4. Make use of all marketing foundations
By this point we mean: try many things, including SEO (Search Engine Optimization) e-mail and social marketing. Involve paid advertising (Display/PPC/PPM etc.) when you need a reliable lever for driving revenue/conversions quickly.
5. Start from very basics
Start with your unique selling points. Focus on your unique product’s characteristics in comparison with your competitors. Identify your targeted customers. At the very beginning, it’s highly recommended to focus on small specific groups, the tastes, preferences and demands of which you are sure about. Watch them; study their behavior, their interests, their desires… Then it won’t be too complicated to find out the channel of approach your targeted customers. Make everything as simple as possible. You can’t afford to make short & mid term effort and money investments.
6. Strict budget plan
This step seems so obvious and simple that many people forget about it. Please, remember: your cash will run out even before you realize that fact in case you don’t keep track of your spending. It doesn’t matter how you are going to approach your customers; try to strictly work out the cost. Never estimate anything. If you have suppliers – contact them for actual quotation.
7. Build trust
Start-ups with no reputation have to establish relationships that build trust, so be genuine when networking. Not speaking to potential customers is a suicide for any start-up because you mean nothing to anybody. Understand your value offering and be ready to explain it briefly.
8. Satisfied customers
To succeed in your start-up, adopt the simplest and most cost effective medium to communicate and deliver your product/service in-time as nothing can be more distressing than a belated delivery.
Think over on creating a system to remain in touch with your satisfied customers. Don’t give up on the unsatisfied customers either. You can also encourage your satisfied customers become the volunteered salespersons.